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senior
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Carnaval Vassourinhas


Bradesco
@Publicis
#2019
Bradesco, a major sponsor of the country's street Carnival, paid homage to the historic Carnival of Recife. We crafted a campaign centered around the city's most popular frevo, "Vassourinhas." Each musical note from the song's score was transformed into revelers, spreading the music and transforming the city into a grand celebration.









O frevo "Vassourinhas" virou hino do Carnaval do Recife e teve inúmeras versões. Agora, um ilustrado.