︎
senior
copywriter
from pernambuco
based in
são paulo

✴












Raízes


Head & Shoulders
@Publicis
#2019
Hair can carry meanings and cultural legacies in all its forms, as every story comes from the roots. This was the empowerment and acceptance message we wanted to convey in this Head & Shoulders music video featuring Mc Soffia, a rapper known for her empowering discourse and acceptance of her roots in the music industry.