︎
senior
copywriter
from pernambuco
based in
são paulo

✴












The Billboard Bar


Heineken 
@Publicis
#2021
Heineken has created numerous campaigns warning against drinking and driving. To launch Heineken 0.0 in Brazil, we did the opposite. The beer introduced the concept of the freedom to drink anytime, anywhere. To demonstrate this, the non-alcoholic Heineken billboard was an interactive 3D display that also functioned as a bar. Drivers could simply take a break and enjoy a beer in the middle of the road.