︎
senior
copywriter
from pernambuco
based in
são paulo

✴












Cabelo de Princesa


Seda/Disney
@Soko
#2024
Despite being a country where the majority of the population is Black, this diversity isn't reflected on toy shelves, with only 6% of dolls produced today being Black. To initiate change, Seda created a prototype of a doll bust with dark skin, Afro features, and curly hair, making it available for mass production by major toy companies.