The Princess and The Crown

Seda/Disney
@Soko
#2023

Once upon a time, there was Tiana, Disney's first Black princess. One day, she decided to let her hair down for everyone to see, sparking a movement of representation that began in a Disney kingdom and reached young dancers in the Complexo do Alemão.

The campaign created to promote the new packaging featured an unprecedented animation of Princess Tiana letting her hair down for the first time in history. It was scripted by us, produced by Disney Studios and became a global trend with girls and women all over the world letting their hair down.